
THE JOB OF A LOGO IS TO IDENTIFY :
“SYMBOLS DON’ T MAKE IT CLEAR WHAT YOU DO, IT JUST MAKES IT CLEAR WHO YOU ARE ...THE LESS THEY SAY, THE BETTER .”
-IVAN CHERMAYEFF



































THE JOB OF A LOGO IS TO IDENTIFY :
“SYMBOLS DON’ T MAKE IT CLEAR WHAT YOU DO, IT JUST MAKES IT CLEAR WHO YOU ARE ...THE LESS THEY SAY, THE BETTER .”
-IVAN CHERMAYEFF